BMW Esports Boost - Highlights Panel 5: Advertising in gaming and esports

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BMW Esports Boost - Highlights Panel 5: Advertising in gaming and esports

Numerous top international speakers discussed the future of esports at the first BMW Esports Boost at the BMW Welt in Munich. What are the golden rules for advertising in the esports and gaming environment? Stefan Ponikva, Vice President BMW Brand Communication and Experience, spoke about this.

BMW Esports Boost - Highlights Watching vs. playing

Numerous top international speakers discussed the future of esports at the first BMW Esports Boost at the BMW Welt in Munich. Hugo Tristao, Newzoo's Esports Market Lead, spoke about why only some games make the leap to major esports titles.