3 July 2025
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Kia Corporation today unveiled its EV4 and Concept EV2 models at the brand’s 2025 Kia EV Day in Tarragona, Spain, strengthening Kia’s lineup to enhance the adoption and appeal of electric mobility. Versatile and practical, the EV4 is an athletic all-rounder that represents Kia’s first electrified sedan (four-door) and hatchback (five-door), designed to navigate cities and cross continents. Launched to redefine the C-segment and shown in both sedan and hatchback body styles, the Kia EV4 represents a fresh approach to the traditional aesthetics of the sector. As indicated by the campaign slogan ‘Your Edge in Motion’, the Kia EV4 introduces a new typology for sedans and hatchbacks. In doing so, Kia is expanding choice in an EV market traditionally focused on CUVs and SUVs. As a core model, the EV4 also expands Kia’s award-winning EV lineup and appeals to the ‘Early Majority’ customer segment. It promotes EV adoption through a blend of practical and innovative design, technological reliability, and a flexible electric vehicle experience that meets a diverse range of customer needs. The Concept EV2, meanwhile, is an agile B-segment electric SUV that previews an upcoming production model that will enable users to experience urban spaces in new and more immersive ways. Both vehicles cater to lifestyle-driven buyers who are eager to embrace new technology, ultimately improving productivity and opening new possibilities while focusing on smart consumption.
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